Oppose
Senate Bill 33
For years, special interests have continued to push for unnecessary, restrictive measures that would roll back the will of Colorado voters to protect their bottom lines. Together, we can preserve Colorado consumer's right to choice and ensure a future where consumer convenience, safety,
and fair markets thrive. Thank you for your support!
Take Action NOW by asking your legislators to oppose SB 33!
Colorado legislators are trying to ELIMINATE your ability to purchase spirits products in places like grocery stores and additional retail outlets!
Colorado is one of 30+ states that already allows some version of beer, wine and spirits in grocery stores. If this bill passes, Colorado would be the ONLY STATE to take this privilege away from consumers after giving it to them.
While other states are working to increase consumer convenience, Colorado is going backwards.
ACT NOW by telling legislators to VOTE NO on SB 33!
TAKE ACTION HERE:
Keep Colorado Consumer Choice
Learn more about this crucial legislation and how you can help ensure consumer choice and convenience remain protected in Colorado. SB25-033, "Prohibit New Liquor-Licensed Drug Stores," would reinstate a Prohibition-era ban
on spirits sales and take the state of Colorado backwards when the rest of the country is moving forward. This bill threatens consumer rights, countless jobs, and our retail ecosystem, all to benefit special interests. Together,
we can advocate for a future that values choice, accessibility, and the collective voice of the people.
About Senate Bill 25-033
What is SB25-033?
SB25-033 is a legislative proposal that would limit future spirits sales and take the state of Colorado backwards when the rest of the country is moving forward. While presented as a means of protecting small businesses, this bill would roll back Colorado's modernized alcohol sales laws, which aligned our state with over 30 others nationwide. This bill is really about benefiting a few special interests at the expense of consumers and safe, convenient, and regulated alcohol sales.
Why Does This Matter?
The introduction of SB25-033 undermines the will of Colorado voters and their elected representatives who have repeatedly expressed their desire for a modernized, consumer-focused retail alcohol market. It also creates significant legal, economic, and operational concerns, including:
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Preserving the Will of the Voters: SB25-033 disregards the sentiment of voters to modernize alcohol laws and enhance convenience.
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Consumer Rights: SB25-033 limits the convenience and choices that Coloradans have come to rely on when shopping for beer, wine, and spirits.
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Economic Impact: Retailers, distributors, and manufacturers have invested millions of dollars in adapting to the current system. Reversing this progress risks wasting these investments and jeopardizing jobs.
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Safe, Regulated Sales: Grocery and convenience stores have passed compliance checks over 28% more often than retail liquor locations–even while experiencing a higher number of checks. In fact, data shows that liquor stores were 40% more likely to sell alcohol products to minors.
Who We Are
Coloradans for Consumer Choice (CCC) is a coalition dedicated to protecting the rights of Colorado consumers, employees, and businesses. Representing hundreds of businesses and thousands of workers across the state, CCC is committed to advocating for policies that prioritize consumer choice, affordability, and convenience while ensuring public safety and regulatory compliance.
Frequently Asked Questions (FAQ)
Why oppose SB25-033?
SB25-033 disregards the will of Colorado voters and legislators who supported measures allowing grocery and convenience stores to sell alcohol. It threatens consumer rights, economic stability, and public safety standards that have been successfully maintained by current laws.
What is the economic impact of SB25-033?
Since the passage of SB16-197 and Proposition 125, businesses have invested millions in adapting to a modernized alcohol market. Reversing these laws would waste investments, destabilize businesses, and result in job losses for Coloradans.
How do grocery stores ensure compliance with alcohol laws?
Statistics show that grocery and convenience stores are more compliant with alcohol sales regulations than retail liquor stores, with compliance checks revealing a 28% higher success rate in preventing sales to minors.
How does SB25-033 affect public safety?
Grocery and convenience stores have demonstrated strong commitments to regulatory compliance and community safety. Data shows these establishments are safer and more reliable in preventing underage sales compared to liquor stores.
What can I do to help?
You can make your voice heard by:
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Contacting your local legislators to express opposition to SB25-033.
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Sharing information about SB25-033 with friends and family.
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Joining the Coloradans for Consumer Choice coalition.
